“ Altitude Development ” Partners to
Develop New Product Line  LUXOCIETIES Targeting Premium Market with 4 Projects Worth 2.99 Billion Baht

“ Altitude Development ” Joins Forces with Business Partners to Overcome COVID-19 Crisis and Targets the Luxury Market with the Concept of Creating a Premium Society “LUXOCIETIES” to Meet Consumer Needs, Launching 4 Luxury Projects: ‘The One Bellagio, Altitude Mastery Sukhumvit, One Altitude Charoenkrung, Altitude Symphony Charoenkrung-Sathorn’ with a Total Value of 2.99 Billion Baht. In 2020, the company reported a revenue recognition backlog of over 2.823 Billion Baht and recent sales of 375 Million Baht.

Mr. Chayaphol Hanrungrojn, CEO of Altitude Development the real estate developer under the brand ‘ALTITUDE’ revealed that despite the pressures of the COVID-19 crisis, the Thai real estate market continues to thrive, particularly in the luxury segment, which caters to customers with purchasing power and genuine housing needs. The post-COVID-19 period presents an opportunity for customers to purchase quality residential projects at the best value, as real estate developers compete to lower prices and offer interest rate promotions. The most popular and rapidly recovering market segment is luxury single houses in both urban and suburban areas of Bangkok, priced between 25.90 to 150 million Baht, as well as luxury condominiums and those located near educational institutions.

“In response to the COVID-19 situation, the company has adapted its real estate development approach to meet the changing needs of customers and address living challenges by designing homes with flexible functions and comprehensive facilities that support modern lifestyles. Additionally, the limited number of units ensures privacy while elevating the premium community experience.”

Altitude Development continues to drive its business differently through the Turnkey Asset Development strategy by collaborating with leading partners from various industries, showcasing unique strengths that create new dimensions in residential project development. The company has previously developed projects across various segments, from Urban Economy to Luxury, with luxury properties priced from 8 million to 96 million Baht, standing out with distinct strengths under the concept of developing projects that meet lifestyle needs, focusing on creating a premium society “LUXOCIETIES” with three key strengths:

  1. Real estate in both high-rise and low-rise formats, with a focus on developing exclusive facilities and services to meet new lifestyle needs, adaptable for future changes, considering the private lifestyle and social aspects of target customers, complemented by premium services equivalent to 5-star hotels, ensuring safety and exceptional service to elevate living standards.
  2. Projects developed with special attention to detail, embodying Ultra Ordinary Living, which goes beyond mere housing construction to enhance life value, create business opportunities, and foster strong networking connections among Ultra Elite Class customers, forming a new upper-class society that includes leading figures from various fields. Additionally, each project aims to create a “Successful Society” through shared spaces or organized activities that allow residents to connect and network with one another.
  3. Seeking business partners as Honorable Partners who truly understand the luxury market. All luxury projects by the company have resulted from collaborations with reputable companies or individuals across various fields through the Turnkey Asset Development business model, managing and developing assets with three key components: 1. Land for property owners seeking to generate income without experience, 2. Capital, 3. A team, as exemplified by Mr. Nung Suriyan Sri-ornthayakul, owner of Beauty Gems, Thailand's leading jewelry company, and many other Honorable Partners.

Mr. Chayaphol stated that the company is currently launching 4 luxury projects with a total value of 2.99 billion Baht, including ‘The One Bellagio’, a luxurious mansion for affluent individuals seeking residence in a large green area on Salaya Road, epitomizing exclusive living with the concept of Fuga Pacifica (Peaceful Escape), inspired by the Villa Melzi mansion in the world-renowned resort town of Bellagio, Italy, starting at 404 square wah, priced from 34 million Baht, with 12 units valued at 474 million Baht.

‘Altitude Mastery Sukhumvit’ is a luxury private pool villa under the concept of “Living An Aesthetic Life,” inspired by living in harmony with nature, providing relaxation spaces that allow for natural integration, with meticulous design details and material selection, blending the distinctive identity of modern resort architecture in the heart of Bangkok, starting at 66 square wah, priced from 24.9 million Baht, with 16 units valued at 416 million Baht.

‘One Altitude Charoenkrung’ is an iconic luxury condominium with stunning views of the Chao Phraya River, a collaboration between Altitude Development and Beauty Gems, featuring a diamond-shaped building design akin to precious gemstones. This Branded Residences condominium offers 5-star hotel-level services, the only one in the Charoenkrung area, with units starting at 31.8 square meters, priced from 6.5 million Baht, totaling 85 units valued at 1.152 billion Baht.

‘Altitude Symphony Charoenkrung-Sathorn’ is a modern condominium that encapsulates the essence of Charoenkrung, designed to meet all living needs with three floors of communal areas catering to family requirements, ensuring utmost privacy and 83% parking availability, featuring a 360-degree infinity pool overlooking the Chao Phraya River and Charoenkrung Road, just 400 meters from Shrewsbury International School and a mere 10 minutes to Sathorn, starting at 30 square meters, priced from 4.85 million Baht, with 99 units valued at 948 million Baht.

Mr. Suriyan Sri-ornthayakul, Managing Director of Beauty Gems Co., Ltd. Thailand's leading jewelry company, spoke about the collaboration with Altitude Development, stating that as someone deeply involved in the luxury goods sector, he understands the meticulous demands of luxury customers who prioritize service quality, exclusive communal spaces, and personalized services, which are aspects that customers are willing to pay for. The experience of the Beauty Gems group, with its understanding of luxury clientele, aligns perfectly with the creation of a community in the style of LUXOCIETIES.

Additionally, Ms. Monchaya Kuptawintu (Professor Aum), owner of the leading personality and language development school Perfect Angel’s, has enhanced customer care and impression from the very first step at every sales office, using the concept of “Residential Class Service,” which provides top-tier care akin to first-class airline service, ensuring that every step of the customer journey is memorable. For high-end clients, creating a lasting impression is paramount.

Altitude Development has continuously instilled confidence in customers and investors in recent times by officially receiving the ISO 9001:2015 quality standard certification from SGS, a globally recognized company, which supports growth and builds trust among both Thai and international partners.